Case Studies

Shure Incorporated

Shure Case Study

Challenge

Ensuring Good Acoustics for Employees, Customers, and Partners

Located just four and a half blocks from the site of the original Shure Loop office, Shure Chicago City Center is designed to welcome up to 150 Shure employees across sales, marketing, customer service and market development. It’s also home to their exciting new Customer Experience Center. Designed to showcase a wide variety of Shure technology in a real-world environment to customers and integrators, the Customer Experience Center features a full range of Shure products in a functional evaluation environment.

The new office occupies an entire floor of The National Building in Chicago’s Loop district. Built in 1906, The National had extremely high ceilings, which clearly would affect the acoustics. The Customer Experience Center occupies one corner of the space, the rest of the space is occupied by the sales, marketing, and tech support teams in a collection of low-partition cubicles, private offices, conference rooms, and open-office collaborative spaces.

It was imperative that cross talk from the office space did not interfere with demos occurring in the Customer Experience Center. Additionally, it was important that employees could focus on individual tasks without overhearing other conversations throughout the space, and that they could also have private conversations in conference rooms and private offices without concern that they’d be overheard.

Shure’s acoustical consultant, Arup, suggested Shure install sound masking from Cambridge Sound Management throughout the space to help improve the space’s acoustics. Sound masking is the process of adding a low level, unobtrusive background sounds to an environment to help cover up speech noise and improve the overall office ambiance. The sound is similar to the sound of airflow, but specifically engineered to cover up human speech, making affected environments more comfortable, private and free of excess noise distractions.

Shure Reception

“ As an audio company, we knew how important it would be to have good acoustics in our new office space. Sound masking from Cambridge Sound Management ensures a comfortable working environment for both our employees and visiting customers. It really works.“

– Jim Schanz, Vice President of Global Sales, Integrated Systems Shure Incorporated

Solution

QtPro® Sound Masking System

The integrator on the project, AVI-SPL, installed QtPro sound masking from Cambridge Sound Management, the world’s leading provider of sound masking solutions, throughout the open office. Small, barely visible Qt® Emitters (loudspeakers) were connected to a Qt 600 control module. The system allowed for different masking volume levels across different zones, allowing Shure to address noise distractions more aggressively in the open office areas. Automatic ramping was also programmed into the system, allowing the masking noise to be slightly louder at times when the office is at its busiest.

 

Result

An Acoustical Environment That’s Up to Shure’s Lofty Standard

After eighteen months of planning, renovations and relocating staff, the Shure City Center Chicago has welcomed customers, integrators and associates. “Sound Masking is a big part of what makes the space acoustically comfortable and functional,” says Jim Schanz, Vice President of Global Sales, Integrated Systems for Shure. “As an audio company, we knew how important it would be to have good acoustics in our new office space. Sound masking from Cambridge Sound Management ensures a comfortable working environment for both our employees and visiting customers. It really works.”


 

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

 

About Cambridge Sound Management, Inc.

Cambridge Sound Management, Inc., the world’s largest provider of sound masking solutions, manufactures QtPro and DynasoundPro sound masking systems to help organizations across multiple industries protect speech privacy, reduce noise distractions, and increase workplace productivity. Cambridge Sound Management’s proprietary sound masking technology works by emitting a uniform, barely perceptible background sound at the frequencies of human speech. Cost-effective and easy to install, their sound masking, office paging, and background music systems are deployed in hundreds of millions of square feet of space throughout the world including commercial organizations, healthcare facilities, financial services, government agencies, and educational institutions. Cambridge Sound Management is a Biamp Systems company.