Finance
Sound Masking in Financial Environments
Under the Gramm-Leach-Bliley Act (GLBA), financial firms, such as retail banks, call centers, and board rooms, have a responsibility to safeguard their clients’ personal financial information and help prevent pretexting. Pretexting is the practice of getting another individual’s personal information, under false pretenses, to get credit in the victim’s name or steal their assets. Many firms have established effective security measures to protect the data stored on their servers but overlook the need to safeguard client information fully during its collection and use.
A sound masking system by Cambridge Sound Management in financial environments accomplishes both speech privacy and security needs at all client sites by adding a low-level unobtrusive background sound specifically engineered to protect the confidentiality and reduce the intelligibility of speech.
” Their solution is straightforward and effective. I wouldn’t open a call center without it.”
– Edward Klemm, Vice President, National Helpline
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Industry Challenges
- Firms are required to protect their client’s personal financial information.
- $6.2 billion: Total losses in the United States from personal information theft and pretexting. $13,160: The average loss for each victim of personal financial information theft.
- Firms across the United States are responsible for client losses from mistakes due to employee distraction.